Platform User Operations (UGC focus)

Job Description

**Location**: Xiamen, China

**Company Overview**:
MetaApp is a rapidly growing, quasi-unicorn tech company dedicated to building an innovative interactive content creation and consumption platform. Established in 2017, our mission is to "Expand Humanity’s Life Experiences." Leveraging our proprietary sandbox technology, we've launched the highly popular mobile gaming aggregation platform "233乐园" and are now fully committed to developing the future-oriented virtual world platform "MetaWorld" (along with its accompanying "Pocket Ark" editor). Our goal is to empower users worldwide to create and interact with content.

We've attracted top-tier talent and secured hundreds of millions of USD in investment from leading firms like SIG and DST Global, with a valuation nearing $1 billion. MetaApp champions a culture defined by "Data-Driven," "Direct Communication," and "Closed-Loop" principles: we make decisions based on objective data, encourage open and efficient communication, and emphasize results orientation and accountability. We offer a dynamic, flat, and open work environment that fosters innovation, providing ample growth opportunities and competitive rewards for every team member. Join us to be at the forefront of the metaverse and gaming industries, shaping the future of interactive entertainment.

**Role Overview**:
As a key member of our Platform User Operations team with a focus on User-Generated Content (UGC), you will be instrumental in igniting and nurturing our platform's user creation ecosystem. You will directly influence the quantity and quality of UGC, enhance creator activity and retention, and optimize the content consumption experience for our users through data analysis, activity planning, and community management. This is a role brimming with opportunity, allowing you to independently lead projects and collaborate closely with our Product and R&D teams to drive the prosperous development of our content ecosystem.

**Job Scope / What You'll Do**:
* **Drive UGC Content Growth**: Analyze user behavior and content trends to formulate and execute UGC content operation strategies, guiding users to continuously create high-quality game maps and other content through themed activities and feature iterations.
* **Discover & Empower Creators**: Identify and cultivate high-potential UGC creators and KOLs (especially video creators). Design and implement incentive programs and support plans for creators, and enhance their content creation skills and platform tool proficiency through online and offline events.
* **Optimize Content Distribution & Experience**: Collect user feedback, collaborate closely with the Product team to continuously optimize UGC content recommendation algorithms and display priorities within the platform, and enhance user consumption efficiency through curated collections, leaderboards, and other operational activities.
* **Build a Vibrant Creator Community**: Manage and maintain platform creator communities (e.g., official forums, specific chat groups), foster an active community atmosphere, promptly issue announcements, address creator issues and feedback, and establish a positive and healthy creative exchange environment.
* **Cross-Functional Collaboration & Insights**: Regularly conduct competitor analysis, gain insights into industry trends, translate user and creator needs into product optimization suggestions, and work closely with Product, R&D, and QA teams to ensure operational requirements are effectively implemented.
* **Drive Strategy with Data**: Independently write or assist in writing data analysis reports, providing data support and decision-making basis for UGC operational strategies, and continuously optimizing operational effectiveness.

**Requirements / Who You Are**:

**Minimum/Core Requirements**:
* 2+ years of experience in content operations, content strategy and distribution, or content consumption enhancement.
* Proven experience in UGC platform or gaming community operations.
* Background in the gaming industry, specifically with UGC games or sandbox games.
* Experience in identifying, cultivating, and managing KOLs/creators, with quantifiable success stories.
* Strong content planning ability, capable of independently conceptualizing and executing various UGC content-themed activities.
* Excellent copywriting and communication skills, able to clearly draft operational plans, event rules, and community announcements.
* Strong logical thinking and a deep understanding of the UGC content ecosystem.
* Exceptional communication and collaboration skills, able to effectively drive cross-functional projects with Product, R&D, and QA teams.
* Empathy for UGC creators and general users, capable of understanding their needs and pain points from their perspective.
* A passion for gaming and a deep understanding of gaming demographics, coupled with result-oriented, user-centric, and proactive qualities.
* Bachelor's degree or equivalent practical experience.
* Ability to work full-time on-site in Xiamen.

**Preferred/Bonus Requirements**:
* Experience participating in or leading user growth or retention projects.
* Proficiency in using data analysis tools (e.g., data dashboards, BI systems).
* Experience building or significantly optimizing creator incentive and support systems from scratch.
* Proven success in driving operational strategy optimization through data analysis in complex data environments.
* Experience leading large-scale online or offline UGC creation events that effectively boosted content output or user activity.
* Extensive experience in managing and fostering active online communities (e.g., QQ groups, WeChat groups, forums).
* Systematic competitor analysis capabilities.
* Exceptional self-drive and resilience, able to work effectively in a fast-paced, multi-tasking environment.
* Deep understanding of the UGC content ecosystem, especially sandbox games or creative products.
* Knowledge of the creator economy and KOL incubation mechanisms, and familiarity with mobile game editors or related creation tools.
* In-depth research on well-known UGC platforms like Roblox.
* Existing network or resources within the gaming UGC creator or KOL community, or successful experience operating multi-million user communities.

**What We Offer**:
* **Vast Industry Opportunities**: Stand at the forefront of the mobile casual gaming and metaverse boom, with the chance to shape the next generation of interactive entertainment and support our global market expansion, particularly our 'Games Going Global' strategy.
* **Top-Tier Team & Learning Environment**: Work alongside industry experts, learn cutting-edge technical architectures and product methodologies, and benefit from comprehensive training programs, internal workshops, and mentorship to accelerate your growth.
* **Innovative Products & Projects**: Contribute to building an innovative UGC virtual world platform, with opportunities to engage with and apply cutting-edge AI technologies, turning creative ideas into reality.
* **Robust Business Model & Financial Health**: The company has achieved significant revenue and operational profitability, with healthy cash flow, providing employees with stable career prospects and generous rewards.
* **Competitive Compensation & Comprehensive Benefits**: Enjoy above-industry-average compensation, semi-annual performance reviews and salary adjustment opportunities, comprehensive social security (five insurances and one housing fund), supplementary commercial medical insurance, meal allowances, transportation subsidies, and diverse team-building activities and holiday benefits.
* **Vibrant & Collaborative Culture**: Experience a flat and open management style that encourages candid and direct communication, along with a comfortable office environment, free coffee, snacks, and rich recreational facilities, ensuring an enjoyable work atmosphere.

If you are passionate about gaming and UGC content, eager to make a significant impact in the flourishing metaverse space, and aspire to grow with an exceptional team, we sincerely invite you to apply to MetaApp!